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Is Covering Your Face Fashionable?
03/23/2008 09:28 PM
Naoto Hirooka
Naoto Hirooka

Naoto Hirooka's masked models at Japan Fashion Week have me once again asking the question, "Am I missing something?" No, Hirooka isn't the first. (Louis Vuitton has been toying with the look for some time now with sheer and patterned surgical-style masks.) And my guess is, Hirooka won't be the last.

Here's where the question gets interesting: Is this a subversive attempt at reinvigorating the girl power movement? Or perhaps a backlash to the bird flu hysteria we were bombarded with in the recent past? Or is something more profound happening? Has the fashion pendulum swung so far to the right (with granny panties, head scarves, and heavy layers kicking g-strings and low-rise jeans to the curb) that subtlety is the new sexy, and mystery the new modus operandi?

Maybe the fashion community has tapped into something, deciding that the mantra "less is more" no longer applies. And maybe somewhere in there is a hint of nostalgia for simpler times mixed in with a broader global perspective in which women, both covered and uncovered, garner equal levels of acceptance and inclusion.

Or maybe they just want us to shut up.



 |  |  Comments (5) | Source

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Yet another shock-value runway look that won't make it onto the street (unless you're wandering the sidewalks inside the Neverland Ranch).
Comment by:BonVivant @ 03/23/2008, 09:54:08 PM
HA! Agreed. This-is-a-stick-up chic doesn't really translate...
Comment by:emjay @ 03/23/2008, 10:16:08 PM
Perhaps it's an extention of the masks that the japanese tend to wear anyway to prevent inhalation of the city pollution?
Comment by:Miscellaneous @ 03/24/2008, 03:10:31 PM
Heh heh... OK, here's the important thing to know about this designer. In most of the world, he's better known as "h.Naoto." He's not really a snooty haute couture designer: he's a streetwear designer closely linked with various fashion subcultures. You can find profiles of him in "The Tokyo Look Book" and "Style Defecit Disorder" -- two good recent books on that sort of thing. Misc. has it right: in Japan, maybe because areas that are populated at all tend to be densely populated, people wear surgical-style masks pretty commonly. Some do it to avoid inhaling pollution, but it's also considered polite to wear a mask if you're sick, so you don't spread your germs. Masks are pretty common in a couple of different Japanese street fashion subcultures. It comes from the general cultural use of them, but also from certain looks that are either meant to be "like a nurse" or "like a sick/injured person." They have also been extensively worn by female Yankii, IIRC (think: teen girl street/bike gangs)... to look tough.
Comment by:craftyminx @ 03/26/2008, 12:35:13 AM
Thanks for the great comment! I originally posted this on my blog @ trendinista.net with several other fave covering images from other designers. So, only showing this image might be a little misleading. You can check out the other images at: http://trendinista.blogspot.com/2008/03/is-covering-your-face-fashionable.html
Comment by:trendinista @ 03/26/2008, 10:07:28 PM

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