Turning one person’s waste into another person’s resource isn't new news to us at Fashion & Recycling. However this is still only on a small scale of what could be done to make a global difference. What if we started to re-use the clothing for necessities other than clothing. What if we used them to make blankets or bags for under privileged countries. Well that is exactly what the magnificent GOONJ project is doing. They are setting a truly sustainable mindset in the heart of the Indian capital New Delhi. The GOONJ project has become well established as a distribution network able to reach the poorest areas of India.

"Founded in 1998 by Ashoka Fellow Anshu Gupta, the GOONJ project collects unused clothing from all over India to then recycle the materials to provide clothes, sanitary and many other basic amenities to people living in poorer communities across the country.
Recently declared Indian NGO of the Year, GOONJ has also won the prestigious Development Market place award from the World Bank on making a sanitary napkin out of waste cloth. The Global Oneness Project recently published a short documentary film about the GOONJ project, which wonderfully captures the essence of this inspirational and highly sustainable initiative."