Late night last week I was channel surfing when this Ad came on suggesting i'll take a couple of tablets of "BeKanye" to spice up my life, then I have seen a few Ads for it in the subway so I had to check it out.

I should have guessed ABSOLUT vodka was behind the campaign, the brand better known for their original Ads then the vodka they sell managed to take it one step further and make a campaign into pop culture Art.

Checkout other videos at the ABSOLUT site.