MTV is prepping a show in which Whitney Port, 23, becomes bicoastal while working for fashion PR firm People’s Revolution — and befriends a group of NYC gals (including socialite Olivia Palermo).

Says the insider: “There will be more blondes in the city than you ever expected!”

If you think Lauren Conrad would be jealous, you are wrong! Here is a piece of advice LC offers her friend:

"I would just tell her to have fun with it," she said. "She's always made it very clear on The Hills that she doesn't want her personal life involved on the show, so it would definitely mean that she would have to come out of her comfort zone."

Can't wait!