It's really not that hard to be environmentally conscious individual today. There are lots of websites offering great recycled products, and it's just a matter of your own will and choice.
Momaboma is one of these great examples for making something green and unique. Taking our memories and putting them into an object that you would love to carry. They create bags from old magazines, classwork, old t-shirts and towels. the result is amazingly cool one of a kind designs. Available in Europe only, hopefully just for now.
My Italian wasn't enough to read the story behind, but you can try
http://www.momaboma.it/