Seventh Generation is marketing hype at its finest. Every product I have checked so far doesn't even come close to safe, natural and they are all a LONG WAY from the green products that their image portrays so well. I have to wonder if there is even a conscience anywhere in this company. It's really hard to understand how they can have pulled the wool over the eyes of SO many for SO long.

Has anyone ever bothered to read and study the ingredients in Seventh Generation products?

If not, this list is for their "Delicate Care" product (You would guess it would be more benign than others): Aqua (water), pareth-7, coceth-7 and sodium laureth sulfate (plant-derived cleaning agents), sodium hydroxide (alkalinity builder), sodium borate (alkalinity builder and soil dispersant), sorbitol and sodium gluconate (anti-redeposition agent to wash away soils), sodium citrate (water softener), calcium chloride (cleaning enhancer), hexahydro-1,3,5-Tris (2-hydroxyethyl)-s-triazine (preservative, less than 0.05%) The entire Seventh Generation line is a collection of chemical soups. I did my homework and was shocked! They cleverly attempt to disguise the triazine which has a 9 rating (10 being the worst possible health hazard). Let's see...it's linked to cancer; allergies; immune system toxicity; skin, eye and lung irritation; organ system toxicity; ecotoxicology...need I go on? All their formulas are relatively similar. Amazing that SLS is the fourth ingredient in "Delicate Care". Well at least that only rates as a 4 (moderate hazard). Too bad there's an awful lot in it (being the fourth ingredient). Oh, thanks for letting us know it is plant derived (as many poisons are). Sorry, but this would be better labeled as a biohazard. This particular product shown is even WORSE. SLS is the SECOND listed ingredient.

I can't understand how the people running companies like this can look at themselves in the mirror. Cute kids, green leaves, blue skies blanket their products and site. They state in their mission: "In our every deliberation we must consider the impact of our decisions on the next seven generations." Okay, now I at least know where the name came from. I guess seven generations ought to be long enough to make us all sick or kill us.

Geesh... A good reference to check out ingredients is Skin Deep's Safety in Cosmetics Database. You'll easily find it if you want to.

Want quality products? Look elsewhere. There are honest companies that really care. Many of the best are smaller, online exclusive formulators. Study the products or labels - and not just read the hype. Do some homework first. (I know - it's work. But it's worth it.) If you are only told what is NOT in a product - that's not a good sign. With a little effort, you will find truly effective, eco-friendly and healthy products. Good luck my friends! :-)