Brands are coming out with new lines of clothes and accessories that proceds go to a charity, and its about time this trend has set in at the scale in which it is growing too! {RED} is a shining example, its about time they made it fashionable, accessable and clear that we are part of a world which need the participation of everyone to grow and thrive as we do. flipping through magazines and catalouge you see brands and companys endorsing product which you can buy to support, aids and cancer research through to abuse and other prevention causes. although LiveStrong and the little yellow braclets are disappearing from wrists and set aside in a drawer the impact of their message is not forgoten, and this is a kudos to all that used what we need in a day to day life something that helps others.