Around here, we watch our footprint, carbon that is. So one of the things we have stopped buying is the fancy H2O. Filtered tap water is what we drink. But those pretty bottles, and the great ads, almost criminal in their deception. Greenwashing, it's called.

But do you ever stop to think about the irony and energy it takes to transport water? Some brilliant blogger, Pablo, did. (Thanks Pablo) He calculated the energy cost to get a liter of Fiji Water from the remote Pacific to your fridge. It isn't pretty. The distance from Fiji to San Francisco is 8,700km or over 5,400 miles, which interestingly enough, is the same distance as Italy is to Florida ("would you like another bottle of Pellegrino?"). That's a long haul for a little drink of water.
Do the math. Pablo did.