Panasonic is getting into a new niche here by collaborating with Ikea designer and creates new furniture concept to accommodate so popular flat screens tv format. The concepts shown below are utilizing the space to the maximum, by keeping the flat part to the minimum depths and allowing more space for the accessories at the bottom. Hopefully we can expect Ikea affordable prices on these new models, which in combination with the innovative design can really build the mass market appeal. It's great to see Panasonic, entering into the flat screen solutions space, as there are still not many companies that are operating in this space. Their signature design expressing modern simplicity and function comes to a full potential in these offered models.