I was at the most wonderful cafe the other day with a fellow fashionista, enjoying my Italian latte, when a fabulous little birdie shared a mind wowing thought. She said, " Being eco friendly should not be confused with going green. Eco friendly, you can still be chic, I call it eco chic. But going green, I almost feel that I have to sacrifice my style, no way. I see those Louboutin shoes sitting in the window and its hard for me to say no. Eco chic, I can keep my style and still be concious about my health and the enviornment" (Annoynomous).  This made sense to me because I think many people have not crossed over or fully swallowed the concept of going green because it may be a little too extreme. No trendy lass or fashionista wants to sacrifice style to save the world, lets be honest. But, if we can do both, that is an idea to savor. P.S. the source listed below is launching soon, so you will just have to be patient in order to view this fabulous fashion nugget!  This is where the concept of "eco chic" comes up. You can wear hypoallergenic clothing, jewelry made of recycled glass, organic textiles, all natural body butter. No need to sacrifice style in order to be a little more earth friendly. And it is happening ladies and gentlemen, the fashion world is catching wind. This trend will soon develop into a lifestyle, a way of living, the product available to the consumer. The waters are shifting, its time to jump on the sailboat and embrace! European designers are planning, media companies are talking, ECO CHIC here we come!