To show that the Swedish fashion scene isn't all about simple beautiful and dark elegance I present Minimarket. Playful, colorful and with a good sense of humor.

Admit - this is a collection that makes you happy!

About the collection
Minimarket follows up their fairytale inspired SS09 collection with another theme full of surreal characters, from the Pink Panther and Tin Man to the Lion and the Penguin. As Minimarket is launching different the diffusion line Mini for Many, the Minimarket line is to dressing up, with more advanced materials, details and silhouettes. Minimarket has also developed their accessory line, which now consists of gloves, bags, shoes, scarves, sunglasses, hats, belts and bowties.

Pictures from Fashion Week by Berns.