With a help of the cutting edge creative agency Razorfish WWD.com might even become a competitor to Style.com, if both sites weren't owned by CondeNet...

In addition, WWD takes the opportunity to undergo a complete design makeover, that looks very modern and clean, heavy on images and video content. It's hard to say what would differentiate WWD from its competitors in this sense, but I'm curious to see them shaking up the online fashion bubble. At least internally it already does - the changes are arousing the worries typically heard in a newsroom where newspaper reporters are suddenly required to be multimedia content creators... Welcome to our world, guys! But be careful - you might get addicted!

Stay tuned for the new WWD.com coming up on August 4th, 2008