While everyone is expecting slow sales during this tough Fall season, I predict bigger sales for budget retailers who are smart enough to avoid simple copying and able to come up with their own fresh interpretation of the latest trends, on a budget.

Express fits great into this category, in fact that's what they say about their own brand:

We aren’t inventors – there are so few of those in the world of fashion today.  Nor are we imitators – that is far too easy. 

With this attitude Express comes up with must have items which are consistently under $100, and even $10, like this cute sequin blouson. 

Catch Express Columbus day sale and your all must have fall looks, with 50% off.