While I'm still recovering after a disappointment of the long waited MANGO store opening in NYC Soho, another European budget-friendly chain is about to make its first splash in the neighborhood.

The Topshop flagship store is set to open at 478 Broadway in Soho. According to Racked NY , construction teams have been hard at work inside the former Yellow Rat Bastard storefront, prepping for a September reveal.

I hope that Topshop, unlike their Spanish revival Mango, will manage to keep their European flair while translating their brand into the US market.