There was something about giuliano Fujiwara minimalistic yet slightly quirky style that made me take a second look. After a quick research I found out that the initiator of the brand, Yoshiaki Fujiwara, made a large influence not only in Italy but also the fashion industry in the world as for a new concept "Minimalism". The concept of "Minimalism", the tradition, the technology, and the spirits are represented today by the successor, Masataka Matsumura.

According to the designer the focus in this collection is on the Inuit, the Arctic civilization that lives near the North Pole whose richly colored costumes have inspired knitwear and decorative accessories such as necklaces and bracelets.

The collection - which is based on contrasts in fabrics, shapes, and colors - fully reflects the inner self of the giuliano Fujiwara woman: cute and cool/ conceptual, strong in appearance/ simple soul, striking look/ Zen spirit.

Added to my IT list!