Eco-Friendly Fashion: Taylor Swift in Untitled 11:11.

Let's face it, most eco-friendly pieces you can find these days are a bit casual... It's so rare to see an evening piece or a gown entire made with sustainability in mind... That's why I was excited to see Taylor Swift wearing one on the cover of Bliss UK. The striped bustier gown by Untitled 11:11 is custom woven in eco-friendly Khadi.

Designers Laurel Anderson and David Peck fused European high fashion with American sensibility to create Untitled 11:11, a completely sustainable design house based in New York. In addition to using sustainable and natural fibers such as hemp, bamboo and silk, they exclusively employ fair trade fabrics, low-impact dyes and printing methods. Carefully selected vintage buttons and trimmings make each garment unique, as do seasonal collaborations with local artists, inspiring hand-painted and digital prints.

The stories behind their fabrics are pretty unique:

Khadi is and eco-friendly handspun and woven fabric, it is used to manufacture the flag of India and has great significance to the country. Making this fabric provided employment to millions of people in India during the freedom struggle under Gandhi. Weavers operate like small business owners. Many of them own their own looms that are usually located outside their homes. Fabric woven in this manner has a much smaller carbon footprint, 28% less, even when shipping is factored into the equation. The lightweight silk fabric used in the last collection is Khadi. The stripe, mustard, and ivory fabric (all with a sheen) used in the FW09 collection is also made in a similar manner. The mustard and stripe fabric were dyed using traditional methods in India, close to the village where the fabric is woven.

The windowpane organic wool used is made from ethically raised sheep in Scotland. The wool is 100% British and the threads are made using the last of 51 worsted spinners and are dyed close to the farm where the sheep are. The cloth is woven at an ancient mill using Victorian machinery, which has been in use for more than a century. Our manufacturer is actively raising awareness about the ethical farming and raising of livestock and even runs an animal sanctuary where they rescue abused livestock.

Hemp/Silk is the white fabric that has been printed. Hemp is most similar to flax, the fiber of linen products. Hemp fiber also has insulating qualities that allow clothing wearers to stay cool in summer and warm in the winter. Considered "Bulletproof" by many experts hemp is an amazingly strong, long-lasting fabric that launders easily. It handles extreme water temperatures well, and can be considered as a machine washable linen.

Check out for the full collection.


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