Every once in a while, a luxury brand comes out with a new way to tell their story, and sets the bar high for the rest of the brands. That's what Cartier did last week with the premier of their cinematic jewel - “L’Odyssée de Cartier”.

The Oscar worthy three and a half minute film tells the story of the jeweler’s unique history, from its beginnings as a jeweler to European royalty to its modern-day worldwide luxury status. It reveals a glimpse into an imaginary world inhabited by Cartier’s designs, under the watchful gaze of its familiar muse, “La Panthére” (The Panther). The film features many of Cartier’s most enduring and iconic designs, including the “Tutti Frutti” style, jewelry of the Maharajas and a reference to the Santos watch, which was the first modern watch designed to be worn on the wrist.

IT girl and Supermodel Shalom Harlow portrays the “Lady in the Mansion” and modern-day muse, embodying the spirit of the Cartier woman – elegant, passionate and independent. The filming took place over the three months with a crew of 60 people on location.

Bravo, Cartier!