Finally, MIT scientists decided to research the most important issue concering most women of our time - The Hair FRIZZ!!
Having naturally curly hair, through my entire life I probably tested every possible product on this (and international) market. So far John Frida did a nice job, smoothing a bit my damaged ends after each blowout, but nothing close to a complete solution.
Sometimes, I would dream about a product that could be applied to my hair at night to make my hair silky and straight by the morning. Then I wake up and seeing the afro in my mirror.
I'm not sure if the scientists behind Living Proof managed to find my dream solution, but they claim to be pretty close. The new line (now exclusively available via website, and later this month at QVC and Sephora) eliminates frizz by blocking humidity and promises smooth, shiny, weightless hair.
This is one product I had to test to believe! My order of Straight Making No Frizz Styling Cream ($24) is on its way, so I'll keep you posted on my lab test results.