Sarah Jessica Parker’s newest fragrance, SJP NYC, includes a large part of her “Sex and the City” alter ego, Carrie Bradshaw, reports today's Women's Wear Daily.  

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre.”  

SJP NYC will bow first in Macy’s in February. In May, coinciding with the release of the second ‘Sex and the City’ movie, the fragrance will expand its reach to an additional 1,500 department and specialty stores in the U.S., and to 16 countries.