The new ad-line by Kenneth Cole 'We All Walk in Different Shoes' now includes the diverse Jewish-Yiddish rap star Matisyahu.

Kenneth Cole ads are known for their social issues, making a statement, and being diverse. It is the Benetton of the 21st century, just a little more sophisticated.

It is more than thinking outside the box, it is about giving you that extra second to stop. look. read. think. smile. and keep on thinking. Social responsibility plays a big role at Kenneth Cole.

Some of the ones i especially like are:

"In war is it who's Right or who's Left?" (next to a pair of boots)

"Look beneath the surface, Nov 08" (etched to the street)

The 'We All Walk in Different Shoes' line shows us interesting people who make/made a statement in their own unique way. In the KC website you can read the different stories and what made those people who they are today. Some of the other personas next to Matishyau are Sharon Blynn, ovarian cancer survivor, and Nina Poon, transgender woman. All looking sharp and fashionable.