Don't worry, agent 007 isn't trading his martini for a coke - product placements didn't take over completely, yet...

Coke Britain decided to throw a little tie-in advertising campaign for the new 007 movie staring Daniel Craig. 

The new bottle not only changes its apparel for the new film - a silver, and very sleek bottle, with gun-barrel details. It also changes its name to: Coca Cola Zero Zero Seven.

I guess product placements are getting too tiring for us viewers, we need advertisers to work a little harder to get us excited. The creative campaign started in the UK but 'It' fans spotted some distributed in NYC last week.

Coke Zero was targeted toward men who didn't like to be associated with diet coke, fearing its a girly drink. And what can be more manly than a 007 connection?

I'll raise my D.Coke to this campaign.