New scent, Yesod, launched last year in select areas of Israel and Norway has been met with great success.

Over $1 million in retail sales volume has inspired the creators to extend its reach to the U.S. market.  Expect to see it launch in approximately 15 Boscov Department stores to start, and then expand to more than 100 during the next year.

Yesod, in Hebrew, stands for ‘foundation’ and was only developed after Susan Roth, the founder and chief executive offer, created her own individual scent.  The scent gained such a positive response; they decided to create a new brand!

Yesod - Scent for your soul, one of the divine elements of Creation that illuminates the world, is a most fitting name for this brilliant new fragrance. Yesod is a stimulating and enticing perfume that brings your spirit, soul and body into harmonic oneness. The delightful scent lingers, enhances your every moment and reflects to others the magical mystery that is YOU.—via Yesodperfume.com

Both the men’s and women’s fragrances are blended in Israel and produced in Grasse, France.  Expect ‘fruity, musky and aromatic essences,’ blended by scent specialists Expressions Parfummees out of Grasse.

The Yesod line contains nine different items ranging from two different sizes of eaux de parfum possibilities, a body lotion, bath oil, scented candle and a bath and shower gel.  Price ranges from $60 to $87 for the women’s fragrances and $52 to $77 for the men’s. 

For more information check out Yesod.