It’s a new clothing line inspired right from the closet of Sex and the City’s, Kristin Davis. To be released by Belk Inc., Davis said she shopped their all the time growing up, as it was one of the nicest places they had to shop.

“I grew up shopping at Belk. It was one of the nicest stores we had, and I would save up my allowance to go.”

Davis’s line will be better-priced, and offer up everything from sportswear, active wear, sleep wear, hand bags, belts and foot wear. Belk, who recently celebrated their 120th anniversary said it will be the biggest launch yet, and also their first celebrtiy apparel line.

The southren-inspired designs will be produced by LFUSA Regatta, the proprietary brand group of Li & Fung who’s collection also includes Kohl’s Simply Vera Vera Wang, Daisy Fuentes, Wal Mart’s Metro 7, and the new LL Cool J collection for Sears.