A couple years ago, two nerdy gentlemen who work in the field of technology inadvertently set into motion a fashion chain reaction when they introduced their wives to one another.  From the time Ina and Subu met they hit it off famously.  Both were young mothers, and both had nerdy husbands.  Oh, and both of them loved fashion.

Fast forward a few years and behold the results of their first dynamic meeting:  Madras 641.

As an immigrant of South India, Subu's family back home owns a textile factory and has been in business for over 30 years.  Her dream from childhood was to design her own label.  Both women are strict vegetarians, and they knew that any venture they started would have to be based on cruelty-free principles.  Additionally, Ina had a real passion for helping women and wanted to make sure they did not fall victim to the exploitative manufacturing practices that are so common in the fashion industry.

The two of them began working on their designs, and Subu contacted her family to set things in motion.  The factory where the garments are made employs 80% women, most of whom come from poor areas.  Subu's family prides themselves on employing those who suffer from disabilities, training and educating them.  These women are provided with more than just an income--they also receive a marketable skill.  The factory itself has been certified by the government for its sustainability.

Ina and Subu have decided to place only two orders per year with the factory, thus drastically reducing the carbon emissions from manufacturing and shipping.  They avoid plastic whenever possible and have been experimenting with using hemp and paper tags, as well as cloth bags for packing the garments.  While the majority of their fabrics are not organic at this time, they are actively seeking out sustainable fabric alternatives to  augment their collection.

As if this wasn't enough, take into consideration that the clothing is actually CUTE.  The designs are simple and chic but with delicate fabrics combining a modern look with ultimate femininity. 

For a list of stores that stock Madras 641, visit their site.  While you're there, check out the lookbook for the Fall/Winter 08 Collection.

With a passion for both fashion and ethics, Madras 641 is one of thousands of young companies that are leading a revolution in our economy.  Taking in to consideration the big questions, Ina and Subu are founding their company on more than just a bottom line.  Style and substance come together, allowing them to live their dream of making beautiful things for a beautiful world.