"It" Designer: Rebecca Minkoff Uses Social Media to Connect with Customers

"It" handbag designer Rebecca Minkoff is doing much more than creating different versions of her gorgeous leather 'Morning After' satchel and selling her popular studded handbags and cool accessories.  The designer, whose line ranges from $195 to $595, wants to also connect with customers by using social media sites like Facebook and Twitter, and posting online videos and web blogs.

In addition to having her own Facebook and Twitter pages, Rebecca Minkoff also recently launched Minkette.com, a social networking community where members can post on discussion forums, get updates on Rebecca Minkoff, and read the latest fashion news.

With an apparel line and bridal handbag collection also in the works, this "It" designer is going to be one busy woman.  I can't wait to see it all!

Source: WWD


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