And in their quest to topple the UK retailer, they’ve enlisted the help of several cool indie designers to create limited-edition diffusion lines with the brand.

But I think it’s this most recent hook-up that will make the European babes slightly jealous:

Today, WWD reports that my favorite jewelry line Bing Bang plans on releasing an affordable collection named Bee 23 that will be sold  exclusively at Urban this fall.

Apparently, Bing Bang’s goal is to reach a new customer without lowering the value of its namesake collection, which is sold at places like Barneys and Shopbop.