You either love them or hate them, there is no in-between when it comes to Crocs.
I think the company is very aware of how controversial their comfort design can be, and came up with a more 'trying to look better yet stay comfortable' look.
The You by Crocs offers boots in leather, patent leather, or suede. They also have flats & wedges in metallic colors.
I think they haven't solved their look problem, but they are in the right way.