Karl Lagerfeld has developed a new gender-neutral collection of fragrance, entitled "Kapsule." Lagerfeld decreed to WWD, "There is no gender in perfumes anymore." There are three scents to be sold under the label, each in a different colored bottle.
Lagerfeld was involved in every process of the development process, from providing input on the scent to influencing the design of the bottles and even taking the photographs used in upcoming advertising campaigns (see above).
Kapsule will first be launched in France, but won't come stateside until November, where it will be sold exclusively at Neiman Marcus.