This image is just amazing. Here is the story behind:

A large statue of a man swimming through the grass on the South Bank of the River Thames is unveiled, Tuesday Sept. 18, 2007. The fixture, near Tower Bridge, shown in the background, was commissioned by TV channel The Discovery Channel to promote its newest reality show, 'London Ink'“ (about tatoo artists) and was unveiled by the show’s star, Louis Molloy (a well known tatoo artist) The swimming man has a tattoo covering his back, which was designed by Mr Molloy.

I bet it's an effective way to promote TV series...